ATFX operations in the Middle East has appointed Khadija Boudlal as the company’s head of client and sales support, according to her LinkedIn profile.
In her new role, Khadija will be expected to drive the growth of the UAE business alongside other Arab countries and in alignment with the firm’s regional strategy. She brings to the forex broker over 15 years of experience in the forex, banking industry and stock markets.
Before joining ATFX, the Moroccan FX veteran served most recently as regional head of client services & operations at FXGate in Dubai. FXGate Ltd. is a retail forex broker regulated by the Labuan Financial Services Authority (LFSA) in Malaysia.
Prior to that Khadija worked for more than two years as Client Services Manager with AxiTrader. Other stops include short stints at GFT forex and ACM group. She started her career with Mashreqbank back in 2006, where she was originally appointed as VIP costumer services officer and assistant broker.
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Given Khadija’s deep experience and relationships with the financial community across the UAE and GCC, ATFX expects to leverage her skills to grow its business in this market segment.
As Finance Magnates reported, ATFX is entering into a new phase of growth, which will see the broker expand its geographical footprint across Asia, as well as enhance its product offering, focusing on localisation.
At the same time in August, the firm published its financial results for the year ended 31st October 2019, revealing a significant increase in turnover for the period but still closing out the year at a loss.